rfc9317v3.txt | rfc9317.txt | |||
---|---|---|---|---|
skipping to change at line 962 ¶ | skipping to change at line 962 ¶ | |||
The inclusion of advertising alongside or interspersed with streaming | The inclusion of advertising alongside or interspersed with streaming | |||
media content is common in today's media landscape. | media content is common in today's media landscape. | |||
Some commonly used forms of advertising can introduce potential user | Some commonly used forms of advertising can introduce potential user | |||
experience issues for a media stream. This section provides a very | experience issues for a media stream. This section provides a very | |||
brief overview of a complex and rapidly evolving space. | brief overview of a complex and rapidly evolving space. | |||
The same techniques used to allow a media player to switch between | The same techniques used to allow a media player to switch between | |||
renditions of different bitrates at segment boundaries can also be | renditions of different bitrates at segment boundaries can also be | |||
used to enable the dynamic insertion of ads (hereafter referred to as | used to enable the dynamic insertion of advertisements (hereafter | |||
"ads"), but this does not mean that the insertion of ads has no | referred to as "ads"), but this does not mean that the insertion of | |||
effect on the user's quality of experience. | ads has no effect on the user's quality of experience. | |||
Ads may be inserted with either Client-side Ad Insertion (CSAI) or | Ads may be inserted with either Client-side Ad Insertion (CSAI) or | |||
Server-side Ad Insertion (SSAI). In CSAI, the ABR manifest will | Server-side Ad Insertion (SSAI). In CSAI, the ABR manifest will | |||
generally include links to an external ad server for some segments of | generally include links to an external ad server for some segments of | |||
the media stream, while in SSAI, the server will remain the same | the media stream, while in SSAI, the server will remain the same | |||
during ads but will include media segments that contain the | during ads but will include media segments that contain the | |||
advertising. In SSAI, the media segments may or may not be sourced | advertising. In SSAI, the media segments may or may not be sourced | |||
from an external ad server like with CSAI. | from an external ad server like with CSAI. | |||
In general, the more targeted the ad request is, the more requests | In general, the more targeted the ad request is, the more requests | |||
skipping to change at line 1727 ¶ | skipping to change at line 1727 ¶ | |||
[BEHAVE2] Goldfarb, A. and C. E. Tucker, "Online advertising, | [BEHAVE2] Goldfarb, A. and C. E. Tucker, "Online advertising, | |||
behavioral targeting, and privacy", Communications of the | behavioral targeting, and privacy", Communications of the | |||
ACM, Volume 54, Issue 5, pp. 25-27, | ACM, Volume 54, Issue 5, pp. 25-27, | |||
DOI 10.1145/1941487.1941498, May 2011, | DOI 10.1145/1941487.1941498, May 2011, | |||
<https://dl.acm.org/doi/abs/10.1145/1941487.1941498>. | <https://dl.acm.org/doi/abs/10.1145/1941487.1941498>. | |||
[CMAF-CTE] Bentaleb, A., Akcay, M., Lim, M., Begen, A., and R. | [CMAF-CTE] Bentaleb, A., Akcay, M., Lim, M., Begen, A., and R. | |||
Zimmermann, "Catching the Moment With LoL+ in Twitch-Like | Zimmermann, "Catching the Moment With LoL+ in Twitch-Like | |||
Low-Latency Live Streaming Platforms", IEEE Trans. | Low-Latency Live Streaming Platforms", IEEE Trans. | |||
Multimedia, Vol. 24, pp. 2300-2314, 2022, | Multimedia, Vol. 24, pp. 2300-2314, | |||
DOI 10.1109/TMM.2021.3079288, May 20121, | DOI 10.1109/TMM.2021.3079288, May 2021, | |||
<https://ieeexplore.ieee.org/document/9429986>. | <https://doi.org/10.1109/TMM.2021.3079288>. | |||
[CODASPY17] | [CODASPY17] | |||
Reed, A. and M. Kranch, "Identifying HTTPS-Protected | Reed, A. and M. Kranch, "Identifying HTTPS-Protected | |||
Netflix Videos in Real-Time", ACM CODASPY, | Netflix Videos in Real-Time", ACM CODASPY, | |||
DOI 10.1145/3029806.3029821, March 2017, | DOI 10.1145/3029806.3029821, March 2017, | |||
<https://dl.acm.org/doi/10.1145/3029806.3029821>. | <https://dl.acm.org/doi/10.1145/3029806.3029821>. | |||
[CoDel] Nichols, K. and V. Jacobson, "Controlling queue delay", | [CoDel] Nichols, K. and V. Jacobson, "Controlling queue delay", | |||
Communications of the ACM, Volume 55, Issue 7, pp. 42-50", | Communications of the ACM, Volume 55, Issue 7, pp. 42-50", | |||
DOI 10.1145/2209249.2209264, July 2012, | DOI 10.1145/2209249.2209264, July 2012, | |||
skipping to change at line 2074 ¶ | skipping to change at line 2074 ¶ | |||
<https://www.rfc-editor.org/info/rfc9221>. | <https://www.rfc-editor.org/info/rfc9221>. | |||
[RFC9260] Stewart, R., Tüxen, M., and K. Nielsen, "Stream Control | [RFC9260] Stewart, R., Tüxen, M., and K. Nielsen, "Stream Control | |||
Transmission Protocol", RFC 9260, DOI 10.17487/RFC9260, | Transmission Protocol", RFC 9260, DOI 10.17487/RFC9260, | |||
June 2022, <https://www.rfc-editor.org/info/rfc9260>. | June 2022, <https://www.rfc-editor.org/info/rfc9260>. | |||
[RFC9293] Eddy, W., Ed., "Transmission Control Protocol (TCP)", | [RFC9293] Eddy, W., Ed., "Transmission Control Protocol (TCP)", | |||
STD 7, RFC 9293, DOI 10.17487/RFC9293, August 2022, | STD 7, RFC 9293, DOI 10.17487/RFC9293, August 2022, | |||
<https://www.rfc-editor.org/info/rfc9293>. | <https://www.rfc-editor.org/info/rfc9293>. | |||
[RFC9312] Kuehlewind, M. and B. Trammell, "Manageability of the QUIC | [RFC9312] Kühlewind, M. and B. Trammell, "Manageability of the QUIC | |||
Transport Protocol", RFC 9312, DOI 10.17487/RFC9312, | Transport Protocol", RFC 9312, DOI 10.17487/RFC9312, | |||
September 2022, <https://www.rfc-editor.org/info/rfc9312>. | September 2022, <https://www.rfc-editor.org/info/rfc9312>. | |||
[SFRAME] IETF, "Secure Frame (sframe)", | [SFRAME] IETF, "Secure Frame (sframe)", | |||
<https://datatracker.ietf.org/doc/draft-ietf-sframe-enc/>. | <https://datatracker.ietf.org/doc/draft-ietf-sframe-enc/>. | |||
[SRT] Sharabayko, M., "SRT Protocol Overview", April 2020, | [SRT] Sharabayko, M., "SRT Protocol Overview", April 2020, | |||
<https://datatracker.ietf.org/meeting/interim-2020-mops- | <https://datatracker.ietf.org/meeting/interim-2020-mops- | |||
01/materials/slides-interim-2020-mops-01-sessa-srt- | 01/materials/slides-interim-2020-mops-01-sessa-srt- | |||
protocol-overview-00>. | protocol-overview-00>. | |||
End of changes. 3 change blocks. | ||||
7 lines changed or deleted | 7 lines changed or added | |||
This html diff was produced by rfcdiff 1.48. |